Smaaash rebrands as Zoreko - Original Gamers for more immersive gaming

In a move to better connect with gamers, Smaaash Fun Gateway Arena Private Limited has rebranded itself as Zoreko - Original Gamers. This strategic shift highlights the company's commitment to providing an authentic and cutting-edge gaming experience for players of all levels.

"This rebranding effort is a strategic move towards aligning the brand more closely with its target audience and its core offerings," said Avanish Agarwal, Consulting CMO of Zoreko. "The name Zoreko - Original Gamers conveys our emphasis on giving our patrons an immersive gaming experience."

Expansion Plans

Zoreko - Original Gamers is set to open its flagship outlet at Elanin the first week of June. In addition, there will be two additional centers opening this year at Mohali and Patiala. This geographical expansion marks their entry into a new market where there is a high demand for specialized gaming centers. The company is also investing in cutting-edge technologies that provide the best, immersive, experience for India’s passionate gaming community. With these new technologies, virtual reality experiences, and arcade facilities, Zoreko - Original Gamersaims to further solidify itselfas a premier destination for gaming enthusiasts, and become a one-stop spot for high-tech games, fortified with a bold menu.

Zoreko - Original Gamers looks forward to capitalizing on India’s expanding VR and AR experiences, aiming to be at the forefront of this growing USD3 Billion sector. It also plans on hosting competitive events like e-sports tournaments, as well as collaborating with game developers and publishers to offer exclusive gaming experiences and early access to new releases. Additionally, they plan to offer comprehensive gaming-related merchandise and accessories.