SMART Bazaar unveils a poignant Father's Day Film "#KarmSePita"

On the occasion of Father's Day, SMART Bazaar has unveiled a  new film, #KarmSePita. This earnest tribute is an exploration of the often unexpressed, tender side of fatherhood, putting an emphasis on the emotional impact a father's values and love have on his children.

#KarmSePita  captures the  quieter aspects of a father's love which include the unwavering dedication, silent sacrifices, and boundless love forming a deep bond between a father and his child where fatherhood is frequently portrayed as a role of provision and leadership. 

The film  illustrates that a father's love intertwines with the values he instils, the lessons he imparts, and the affection he generously gives, even if he has to go above and beyond.

Speaking on the new film, Damodar Mall, CEO of Reliance Retail Value Format, expressed, "A father’s love is often equated with tough love, but it's the tender moments between father and child that truly strengthen their bond. Through this film, we aim to highlight this softer side and inspire reflection on the immense influence fathers have on our lives."

Lalatendu Panda, Sr VP & Chief Marketing Officer- Reliance Retail format (Grocery), shares, "With "Karm Se Pita", we aimed to craft a film that touches hearts and evokes reflection on the profound influence of fathers. This film is a heartfelt homage to dedicated fathers, exploring the unspoken bonds and the deep impact of a father's love on a child's life.."