Solethreads Ties Up with Shruti Haasan as Brand Ambassador

Solethreads, one of India’s leading and popular homegrown Brand of Sneakers, Flip Flops & Slides, is thrilled to announce its partnership with renowned actress and youth icon, Shruti Haasan, as its brand ambassador. ABC Studios led by renowned entrepreneur Sarvesh Shashi, a full-service entertainment company for the south that represents talent, manages brands and produces content has been instrumental in ensuring the ground breaking association between Solethreads & Shruti Hassan. 

Solethreads’ decision to partner with Shruti Haasan as its brand ambassador was due to her strong connection with the youth culture which aligns perfectly with the brand’s ethos. As an influential figure, Shruti embodies the modern lifestyle that Solethreads promotes, making her a relatable choice for their target audience.

ABC Studios strategic planning ensured that the campaign effectively showcased Solethreads' products while highlighting Shruti's personal values, enhancing the overall impact and reach of the brand's message. Shruti’s embodiment of the brand’s positioning of ‘Defy the Default’ boosted the brand visibility by emphasizing on self expression and breaking the norm as critical elements of today’s fashion. This campaign is a testament to ABC Studio’s unique approach of establishing synergy between brands and personalities as per their individual DNA. 

In just six months since its inception, ABC Studios has made an impressive mark in the industry, delivering endorsement and digital campaigns that have collectively garnered over 300 million views. Alongside this, ABC has successfully handled casting for over 10 films, demonstrating its swift rise and relentless hustle. With a commitment to care, honesty and quick response, ABC Studios is wanting to make a small difference in the Indian entertainment industry.