SOTC Marks 75th Anniversary with regional film campaign

SOTC Travel, a leading omnichannel travel and tourism company, has launched a vibrant new campaign featuring six unique regional films in six different languages, celebrating the company’s deep connection with diverse Indian travelers. This initiative aligns with SOTC’s 75th anniversary and reinforces its brand promise: “No one understands the Indian Traveller better than SOTC.”

The films, tailored to key markets such as West Bengal, Maharashtra, Gujarat, Tamil Nadu, Karnataka, and North India, showcase young couples navigating their holiday dreams, each reflecting the cultural passions of their region.

The West Bengal film celebrates football, Maharashtra highlights cricket, Gujarat focuses on business, Tamil Nadu emphasizes education, Karnataka centers on technology, and North India brings fashion into the spotlight. Despite these differences, all the couples share one thing in common: their choice to book their perfect holidays with SOTC, underscoring the brand’s ability to cater to varied regional preferences.

As part of its commitment to serving the Indian market, SOTC has introduced special regional holiday packages, crafted to align with the passions and preferences of travelers from each region. These packages, supported by the company's investment in AI, enable customers to easily customize itineraries, receive personalized recommendations, and explore budget-friendly options.

S.D. Nandakumar, President and Country Head - Holidays and Corporate Tours, SOTC Travel, remarked: “We take great pride in being a homegrown Indian brand. Our new campaign reflects our deep understanding of regional passions and preferences, ensuring that each holiday package resonates with our diverse customer base.” He also highlighted that SOTC’s website now offers services in Hindi, Marathi, Gujarati, and Tamil to make travel planning more accessible.

Asif Riaz, Vice President & Head of Marketing at SOTC Travel, emphasized the campaign’s reflection of SOTC’s core belief. “Each film captures the cultural richness of India, connecting with today’s discerning travelers in their local language. This personal touch positions SOTC as India’s go-to travel partner for planning the perfect holiday.”

Sudhir Nair, Founder & CEO of 21N78E Creative Labs, added: “Every region has its own unique cultural underpinnings, and we’ve tapped into these local insights to create a campaign that stays true to its essence while weaving a consistent brand narrative.”

With the success of its regional films, SOTC Travel continues to solidify its standing as India’s favorite travel partner, offering personalized experiences tailored to the diverse aspirations of Indian travelers.

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