Spice ties up with WIFW

Handset major Spice Mobiles joins the league of sponsors for the upcoming edition of Wills Lifestyle India Fashion Week Autumn/Winter 2010 as the "Gold Partner'. The brand will launch its exclusive range of cutting edge handsets at WIFW Indian's biggest business of fashion event. This season WIFW is venturing into the new world of technology and the partnership with the mobile company, a multi-faceted group, has supplemented to the fashion forums access to innovation and revolution process: bringing the communication and lifestyle segments closer. As a gold partner Spice Mobiles will also be sponsoring a show for prominent fashion designer Anjana Bhargav's renowned label ANKY.

Mr. Sunil Sethi, President FDCI said, "We at FDCI are delighted to have Spice Mobiles as our Gold Partner. As always WIFW aims to promote and connect the ethos of likeminded brands. We see and feel the same energy in Spice's newly launched mobile and Anjana Bhargav's collection. We are sure the audience too will experience the depiction of the common thread that weaves technology with today's fashion."

Announcing the association, Mr Kunal Ahooja, CEO & Director, Spice Mobiles Ltd said, "Spice Mobiles has a strong connection and competence in style and design in India. Our association with WIFW is the best lifestyle platform to connect with our target consumers. He further added, "The decision to associate with Anjana Bhargava came instantly as she is one of the most talented designers we have in the country and her smart and impressionist designs go hand in hand with the philosophy of Spice Mobiles. With "Unconventional Wisdom" as the company's core brand essence, we think there's always a smarter way of bringing innovative technology to consumer."

On her association with Spice Mobiles Ltd, Anjana Bhargav said, "I am delighted to present my collection in association with Spice Mobiles. I am confident this show will be a success. Spice mobiles have created an excellent brand and I am proud of our association."