Sportz Interactive powers digital success for inaugural Kho Kho World Cup

The inaugural Kho Kho World Cup, held from January 13th to 19th, 2025, at the Indira Gandhi Indoor Stadium, marked a historic moment for one of India’s most treasured traditional sports. Featuring 23 countries and 39 teams across six continents, the tournament spotlighted Kho Kho’s universal appeal, with men’s and women’s teams competing in league and knockout formats.
A key driver behind the event’s digital success was Sportz Interactive (SI), the official digital content partner. SI spearheaded the World Cup’s social media content strategy, delivering dynamic and engaging campaigns that captivated a global audience. Through platforms like Instagram, Facebook, YouTube, and X (formerly Twitter), SI built pre-event excitement, sustained enthusiasm during the tournament, and ensured continued engagement post-event.

The numbers tell the story of SI's impact:
• Follower Growth (Dec 2024 - Jan 2025):
o Instagram: 187%
o Facebook: 56%
o YouTube: 380%
o X: 57%
o Total Growth: 125%
• Engagement Milestones:
o Instagram: 784,463 interactions
o YouTube: 112,247 interactions
o Facebook: 38,160 interactions
o X: 19,341 interactions
o Total Engagement: 2.2 million
Sportz Interactive’s creative storytelling, real-time updates, and compelling visuals brought the energy of Kho Kho to millions worldwide. Siddharth Raman, CEO of Sportz Interactive, expressed pride in the partnership, stating, “It’s an honor to help bring Kho Kho to a global audience and achieve digital milestones for this historic event.”
Mandeep Malhotra, CMO of the Kho Kho World Cup, commended SI’s efforts: “Their innovative campaigns amplified the tournament’s reach, showcasing Kho Kho as a sport with immense global potential. Sportz Interactive’s work has positioned Kho Kho as not just a heritage game but a competitive global sport.”
The tournament’s official social media channels and website became the go-to destination for fans to connect, follow live updates, and relive highlights. As Kho Kho enters the global arena, this digital success is just the beginning. Fans worldwide are encouraged to stay engaged and continue supporting this remarkable sport.

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