Spotlight on the best ads of the week !
Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
ITC Mangaldeep
ITC Mangaldeep, India’s premier agarbatti brand, has rolled out its new campaign, ‘Dil se Karo Baat, Bhagwan Ke Saath’, which translates to ‘Make God your close confidant’. The campaign by Ogilvy India celebrates one’s divine connection with God. It illustrates the relationship between humans and God as that of between two friends where heartfelt conversations take place. With this campaign, the brand embraces a new positioning which encompasses a diverse set of lives, rituals and ways of expressing beliefs.
Canva
Canva’s latest brand campaign, ‘Dil Se, Design Tak’, highlights the power of using Canva to transform ideas into reality; encouraging individuals from small to large enterprises in India to unleash their creativity at work. Be it collaborating on projects between teams or creating winning pitch decks, Canva has always been at the forefront of making design accessible to everyone, from students and teachers to small business owners and large organisations.
BeanstalkAsia
BeanstalkAsia, a premier integrated marketing communications agency, has launched an innovative brand campaign for Homesure, a retail brand from Walplast Products, a leading building materials manufacturer and the third-largest producer of wall putty in India. The campaign aims to position Homesure as a symbol of trust, efficacy, and excellence in the building materials industry.
Ageas Federal Life Insurance
Ageas Federal Life Insurance, one of India's leading private life insurers, has unveiled a new campaign for its latest offering, the 'Ageas Federal Life Insurance Golden Years Pension Plan.' Central to this campaign is a unique rap video featuring Ageas Federal Life Insurance employees, which underscores the company's commitment to transparency, trust, and fostering strong connections with its customers. The video was filmed at the company's office, adding an authentic touch to the message, and showcasing the genuine enthusiasm of the team.
Shaadi.com
India’s leading matchmaking platform, Shaadi.com, has launched its latest ad campaign “Red Flags Se Savdhaan,” highlighting the challenges of finding “green flag” partners in a world full of commitment-phobic individuals on dating apps. The 35-second tongue-in-cheek TV commercial, which also doubles as a digital ad film, features Super Shark and founder of Shaadi.com, Anupam Mittal. The film is being played across leading television channels and digital platforms.
VML
VML, has conceptualized a unique campaign, ‘Rainbow Classrooms', for Durex. VML’s approach aims to create a safe space for students in India to express their feelings and address gender identity issues that are often overlooked due to the lack of sex education in Indian schools.
Lava International Ltd
Lava International Ltd., a leading Indian mobile handset and technology solutions company, releases a digital film starring celebrated cricket superstar Gautam Gambhir for the launch of its new smartphone Blaze X. The film conceptualised and created by 82.5, an Ogilvy Company is laced with humour creating excitement amongst the audiences for the new phone designed and manufactured in India.
Nike
Global sportswear giant Nike has unveiled its first campaign in Saudi Arabia, titled "What if You Can?". Crafted by Wieden+Kennedy, this campaign is designed to empower young girls in the kingdom to explore their potential and embrace sports.
Oswal Books
Oswaal Books, a leading name in educational publishing, has announced the launch of its second-year advertisement commercial under the campaign slogan "Kaisa Bhi Ho Sawaal, Sahi Jawaab Oswaal." This campaign continues to throw a light on Oswaal Books' commitment to offering high-quality educational resources, supporting students in their academic journeys.
Sun Pharma
Continuing its inspiring, award-winning initiative to celebrate and honour the invaluable contributions of doctors in our lives, Sun Pharma, India's largest pharmaceutical company unveiled its #SecondBirthDate 2.0 campaign on National Doctors’ Day. This year's initiative features acclaimed actress, Sushmita Sen, who has joined the movement to express her heartfelt gratitude to the real-life heroes who give us a second chance at life.
Timex
Timex, the renowned American watchmaker, is back with its playful "Waste More Time" campaign, this time featuring their brand ambassador Ananya Panday. The global campaign continues to encourage people to embrace joy and pursue their passions, even if they seem unproductive to others.
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