Squid Game: The Series That’s Breaking Records and Building Brands

Netflix is leveraging its global phenomenon Squid Game to solidify its status as more than just a television series—it's a full-blown cultural juggernaut. With the highly anticipated second season set to premiere on December 26, the streaming giant is rolling out a marketing strategy as intricate and compelling as the show's own deadly game mechanics.

The first season of the South Korean dystopian survival thriller, created by writer and producer Hwang Dong-hyuk, premiered on September 17, 2021, and quickly became a landmark success. Squid Game season 1 shattered streaming records, becoming Netflix's most-viewed season of all time—a record it still holds, even against juggernauts like Wednesday season 1 and Stranger Things season 4.

The massive viewership and success of season 1 have not only cemented the show's cultural impact but also attracted significant attention from brands eager to associate with the upcoming Squid Game season 2. Here are some brand collaborations with Squid Game:

DUOLINGO

McDonald's AUSTRALIA

CROCS

KNORR

Cadbury 5 Star

Swiggy Instamart

Adding to the excitement, Swiggy Instamart has introduced a one-of-a-kind immersive and interactive INSTAMAUT vending machine for fans in Gurgaon. This unique experience offers Squid Game fans in Gurgaon the chance to showcase their devotion to the show by participating in a dramatic death re-enactment, with a chance to win Squid Game merchandise.

Located at Cyberhub in the heart of Gurgaon, the INSTAMAUT vending machine offers Squid Game fans an experience unlike any other.