SRK bags fat deals for KKR

The biggest brand of the nation Shah Rukh Khan who is also the owner of the Indian Premier League cricket team - KKR has roped in fat deals for the team this year too.

Shah Rukh Khan's team has emerged a one of the most popular teams among the advertisers as year after year, SRK manages to bring brands. Even last year when Pepsi dropped him as the as their brand ambassador, the co-owner of the team signed up with the rival Coca Cola's 'Sprite' as a sponsor for the team.

This time SRK has collaborated with Lux Hosiery, an apparel company owned by Ashok Todi. This Kolkata-based company is best known for its range of underwear and vests.

An energy drink brand Triple X, owned by Goa-based Sachin Joshi has also been taken on board. The new team jersey for players will have the logo printed on the back this season.