Stage set for DATAMATIXX 2023 in Mumbai today â€“ Join the data revolution

Countdown has begun for DATAMATIXX, the annual industry event focused on data and digital, which will be held on July 28 at Sahara Star Mumbai.

Organised by Adgully, the event's theme is "Unlocking Business Growth with AI & Data Performance," with a focus on the significant impact of data-driven strategies and artificial intelligence on business growth and performance.

The event aims to bring together professionals and experts from various industries to explore and discuss the latest trends, insights, and innovations in the realm of AI, data science, programmatic advertising, and data-driven marketing.

The event will commence with a welcome address by Bijoya Ghosh, the Founder & CEO of Adgully, who will set the stage for the day's discussions and emphasize the importance of harnessing AI and data for business success.

Nipun Kaushal, the Chief Marketing Officer & Head CSR of Yes Bank, will deliver the opening keynote. He will shed light on how marketing strategies can directly impact an organisation's bottom line, emphasizing the role of data-driven decision-making in achieving tangible results.

The first panel ‘The Power of Data Science: Influencing Smart Business Decisions’ , powered by Mobavenue, will bring together esteemed industry professionals to discuss the transformative potential of data science in making intelligent business decisions. Anjali Malthankar, the National Strategy Director of Tonic Worldwide, will moderate the discussion.

The panelists include:

Anant Ranjan, VP Growth & New Business Initiatives, Mobavenue Media
Nikhil Kurian, Head Of Digital, Tata Motors
Shibu Shivanandan, Founder & MD, PivotRoots
Suchit Sikaria, Chief Business Officer, SUGAR Cosmetics
Yatnesh Pandey, VP Marketing, Greenply

The panelists will share their experiences and insights into how data-driven approaches have helped their respective organisations achieve growth and success in their competitive industries.

The Keynote: Growth v/s Profitability - What is More Important for an Organisation: Midhula Devabhaktuni, Co-Founder & CMO of MIVI, will deliver a thought-provoking keynote address, delving into the ongoing debate between focusing on growth and ensuring profitability. Devabhaktuni will offer valuable perspectives on striking the right balance to build a sustainable and thriving organization.

This session will be followed by a fireside chat on The Future of Programmatic Advertising: Advanced Audience Targeting and Beyond: Powered by Valueleaf Group.

This fireside chat will explore the future of programmatic advertising and how advanced audience targeting is reshaping the advertising landscape. Amitabh Bishnoi, President - Growth & Initiatives of Valueleaf Group, will moderate the discussion, with insights to be shared by:

Devi Prasanna Pradhan, AVP - Digital Marketing, LoanTap Financial Technologies
Siddesh Kerkar, Lead - Marketing and Alliances, Aditya Birla Finance- Udhyog Plus

The conversation will revolve around the latest trends and innovations in programmatic advertising and how businesses can leverage them to achieve better audience engagement and ad effectiveness.

The next panel on The Evolution of Programmatic Advertising: Unleashing the Power of Advanced Audience Targeting and Beyond, also powered by Valueleaf Group, continues the exploration of programmatic advertising's evolution. Nupur Shah, VP and Digital Lead, West and South, PHD India, will moderate the discussion, and the panelists will include:

Chandrashekhar Naik, Senior Vice President, Valueleaf Services
Prasad Pimple, EVP & Head - Digital Business, Kotak Life
Shashidhar Sharma, Practice Leader-Programmatic, GroupM Nexus
Siddharth Hegde, Managing Director & Founder, Ethinos
Vedavyas Badri, DVP Programmatic, LS Digital

The panelists will share their perspectives on how programmatic advertising has advanced over the years and how businesses can harness its potential to improve their marketing efforts.

This panel discussion will be followed by a fireside chat on The Future of Data-Driven Marketing: Exploring AI-Powered Strategies and Innovations. Powered by Hybrid, this fireside chat explored the future of data-driven marketing and the role of AI-powered strategies in shaping marketing campaigns. Aniket Powar, National Sales Head of Hybrid, will be the moderator of this chat, with insights from:

Anand Chakravarthy, Chief Growth Officer, Omnicom Media Group India
Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance.

The discussion will delve into the latest AI-driven marketing techniques and how businesses can leverage data to create impactful marketing campaigns.