Stagwell's Assembly enhances digital offerings with brand new Galaxy merger

Stagwell, renowned for its innovative approach to marketing, announces that Brand New Galaxy is rebranding as Assembly. This strategic move amplifies Assembly’s digital commerce capabilities and expertise on a global scale, seamlessly merging omnichannel media with commerce to achieve Assembly's goal of "Finding the Change That Fuels Growth" across every stage of the consumer journey.
With this rebranding, Assembly now features an independent digital commerce unit with over 400 specialists. This enhancement will continue to serve esteemed clients such as Lindt, Ceer, and Mashreq, while expanding services for brands including Lenovo, Fossil Group, and Virgin Mobile. The integration harnesses attitudinal, behavioral, and transactional data through STAGE, Assembly's AI-powered platform and operating system, strengthening Assembly's commitment to creating cohesive omnichannel experiences that drive brand performance.
Key leaders from Brand New Galaxy will join Assembly’s global leadership team to ensure a smooth transition and sustained excellence for all clients. Piotr Morkowski, the former CEO of Brand New Galaxy, will become Assembly’s Global Digital Commerce CEO. Julia Dziurbiejko and Kacper Kłos will step into roles as Global Digital Commerce COO and Global Head of Digital Commerce, respectively.
"Since acquiring Brand New Galaxy in 2021, their contributions have been pivotal in accelerating our commerce-driven solutions. This integration brings together top industry talents and a broader range of digital services to promote comprehensive growth and engagement," stated Mark Penn, Chairman and CEO of Stagwell.
"Rebranding to Assembly is a significant milestone in Brand New Galaxy's evolution since joining Stagwell in 2021. Our collaboration with Assembly over the past two years has paved the way for this natural progression, unlocking further growth opportunities for our clients and team members. I am eager to expand our digital horizons together under the Assembly banner," remarked Piotr Morkowski, now Global Digital Commerce CEO at Assembly.
"I am excited to incorporate Brand New Galaxy into Assembly," added Rick Acampora, Global CEO of Assembly. "Their digital commerce expertise will significantly enhance our ability to forge deeper connections between clients and their audiences. This integration enables us to meet clients’ needs more comprehensively, using transactional data and insights to craft more effective brand strategies. Moreover, this scale and exposure will foster professional growth for our team members. Our mission is to Find the Change that Fuels Growth, and we are thrilled about the endless possibilities ahead."about the endless possibilities ahead."