Stalwart of Indian media industry, Bhaskar Das, passes away

Dr Bhaskar Das, a stalwart of India’s media industry has passed away after a valiant battle with illness. Das had a top management career spanning over 4 decades, which rendered an integrated exposure, including line function, profit centre and brand management. From a management trainee in 1980 to progressing as President, Response of BCCL and subsequently with ZEE Media Corporation as Group CEO has been an accomplished feat for Das.

At BCCL, Das was responsible for 90% of BCCL’s turnover and during his stint of 6 years as President, the advertising revenue augmented from Rs 1,560 crore to Rs 4,200 crore. I was a Board member of BCCL, and its various subsidiary companies. He had played a key role in conceiving and launching Mumbai Mirror in 2005.

In his LinkedIn post, Das had written, “Leadership, as I define it means to deliver outcomes and not outputs which have been my guiding principle in life. Identifying and mitigating pain points come naturally to me. Driving dramatic revenue growth, managing transformations in legacy companies, understanding consumers, inspiring team members and spearheading turn-around strategy are some things that energize me.”

People who have worked with Das, describe him as an insight provocateur, catalyst, a leader who develops the stage for others to perform, actualizes with soaring energy levels and a student who learns a lot from teams and shapes them.

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