STAR Movies brings home the Stars as it presents the Oscars 'Live & Exclusive'!

It’s that time of the year again when dazzling Stars will descend on the red carpet in their chic suits / flowy gowns and vintage jewelry and a few will walk away clasping the smooth golden statuettes.  This year STAR Movies, India’s leading English movie channel  brings to the television screens the most prestigious and awaited Hollywood Award Ceremony of the year - The 84th Annual Academy Awards fondly known as the Oscars® LIVE on STAR Movies on 27th February 2012, Monday at 6 am and REPEAT at 8pm. 

STAR Movies will exclusively showcase all the drama from the Red Carpet to the performances of the most coveted awards night to the winners of the most prestigious trophy – the 84th Annual Academy Awards. The much anticipated Oscars® celebrates the greatest talents and artist from the world of Hollywood by honoring the biggest names today ranging from powerful actors, to sensational divas and best of direction, rewarding exceptional artists for their abilities to inspire and excite audiences all over the world!

This year’s ceremony promises to be a memorable one with Billy Crystal fronting the telecast as the host for the Oscars®. Billy Crystal has hosted the top Hollywood awards eight times before - as an “Oscar® icon” and would be “back where he belongs” – on stage at the Oscars® Live on the February 27 show. The stage is all set for an evening of beauty and glamour with the world’s most dazzling actors presenting the star-studded Oscars® Trophy, including Angelina Jolie, Bradley Cooper, Tom Cruise, Cameron Diaz, Mila Jovovich, Jennifer Lopez, Chris Rock, Emma Stone and Ben Stiller amongst many others.  

The glitterati present at the awards night will see scintillating performances by Beyonce Knowles and Cirque du Soleil. This year some of the celebrities that will take centre stage are George Clooney for The Descendants, Brad Pitt for Moneyball, Jean Dujardin for The Artist, Martin Scorsese for Hugo, Maryl Streep for  Margaret Thatcher and lastly and Steven Speilberg creation War Horse.

To take the Oscar® Award Ceremony beyond the event itself, STAR Movies, the Home of the Oscars ® undertook a truly innovative and path breaking marketing campaign. To create excitement and connect with the channels core TG, STAR Movies gave Hollywood Movie fans the exclusive opportunity to get clicked with a REAL Oscar® trophy in Delhi, Mumbai, Kolkata and Bangalore. Additionally the channel has created the most innovative, interactive and engaging digital application that no English movie buff can resist. The game which can be played on the STAR Movies Facebook Fan page is called Oscar® Charades and is on similar lines as the popular game Dumb Charades where the user can interact with the banner and guess the movie.  https://www.facebook.com/STARMoviesIndia

Commenting on the campaign, Saurabh Yagnik, GM & Sr. VP, English Channels, STAR India, says,” As a leading destination for Hollywood blockbusters in India, we look to cement our position as the Home of the Oscars® and spell our strong association with the event through our campaign . For the Oscars® this year, we have implemented a robust marketing plan to promote, engage and connect with audiences across the county. We are certain that with our pioneering initiatives like the STAR Movies Oscar® Trophy Tour, we will be able to build relevance and amplify the Oscar® experience for a larger audience in the country.”

When the envelopes are opened, be among the first to know who the winners are as STAR Movies brings home the Oscars®  ‘LIVE’ on Mon, 27 February at 6.00 am with a REPEAT at 8.00 pm.