Star Network partners with Buzz; to offer program clips on Mobile

Star TV becomes India’s first channel to tie up with Buzz, a FREE mobile engagement- platform from TELiBrahma. Through Buzz, one could view 30-60 sec clips of, all their popular channels which include Star TV, Star World, Star Movies, Star Gold, Channel V etc...

BUZZ as a platform delivers contextual content and a variety of exciting engagements like the movie listings, music video, deals, branded content etc at ZERO cost to the users.  Buzz hotspots are available at 1200 locations across India and include favourite hangout places like Café Coffee Day, Barista, malls, supermarkets and more. To connect to BUZZ, all one has to do is turn on their mobile’s Wi-Fi or Bluetooth to instantly receive exciting information, messages and offers all for “FREE”.

Commenting on the tie up Ms. Gayatri Yadav, Head of Marketing, Star TV said, “Our partnership with Buzz has been a great venture. Through Buzz our viewers have access to their favorite Star Network promos. This is also great way to be in direct touch with our consumers where they have the convenience to choose the information they wish to access.”

Ravi B R, COO & Co-founder, TELiBrahma said “We are happy to have on board with us the prestigious Star Network. This has given us yet another opportunity to deliver varied, exciting information to our users. Brands are slowly able to understand the importance of location based service providers delivering rich media content and how effective they can be as a marketing tool.”