STAR Plus is the undisputed leader in 9 out of 10 Prime-Time Slots

STAR Plus scaled a new high in the popularity charts, with four of its prime-time shows cornering the top honours across general entertainment channels in this week's ratings, TAM data show.

`Saathiya Saath Nibhana' and `Yeh Rishta Kya Kehlata Hain' brought in the highest ratings for the Star franchise, with a 5.3 TVR each, while `Diya Aur Baati Hum,' the channel's gender-stereotype breaker, had a strong 5.2 TVR. `Is Pyaar Ko Kya Naam Doon' (4.2 TVR) completed the top 4 sweep. The crowning glory was that nine of Star Plus' shows were declared slot leaders.

The channel gained 306 GRPs this week, clearly underscoring its leadership position across channels and categories.

Nitin Vaidya, Business Head, Hindi Channels, STAR India, said, “Our commitment to quality entertainment and world-class programming reflects in the popularity of our offerings. Our constant endeavour is to re-invent ourselves and entertain our viewers with every show we conceive, design and offer.”