Star Plus launches exclusive social media IP with "Dil Ko Tumse Pyaar Hua"

Star Plus is known to deliver intriguing and interesting content to its viewers that makes one go through a plethora of emotions through its highly engaging shows. Now the channel is bringing to its audience Dil Ko Tumse Pyaar Hua, starring Aditi Tripathi (Deepika) and Akshit Sukhija (Chirag) in lead roles. The makers dropped an intriguing glimpse for the upcoming show Dil Ko Tumse Pyaar Hua, which depicts Deepika's emotional turmoil and the traumas she has experienced throughout her life. The atrocities she endured due to the ill treatment given to her by her stepsister and stepsmother are also depicted in the promo. But the entry of Chirag into Deepika's life was a ray of sunshine for her, and who would get her out of all the darkness? This promo indeed created a rage among the audience and sparked a debate among them on social media with the hashtag #doyoubelieveinfairytales, which was trending. Being the torchbearer in this activity, Star Plus has achieved one more milestone and added another feather to its cap; the channel is the first to own such a unique IP. Star Plus becomes the first one in this social media domain to curate such a unique IP with high engagement and also have a conversation led by highly influential people.

The activity was marked by several Bollywood celebrities like Mannara Chopra and Alaya F, television celebrities like Himanshi Parashar and Neha Harsora, and many other journalists and influencers who also gave their viewpoints on the existence of fairytales. These thoughts of these influential people surely have sparked a conversation about making Star Plus stand out, own its domain and IP, and make it big!

Dil Ko Tumse Pyaar Hua airs at 7 p.m. on Star Plus!