Starbucks & Curativity Brew Up the Perfect Sip for Your 'Pakao' Moments!
Curativity recently collaboration with Starbucks India to launch their new Classic drink.
Starbucks India, the leading coffeehouse, is excited to announce the launch of its new drink, Classic Coffee. This specially crafted beverage is a tribute to India, inspired by its rich coffee heritage and the love for classic flavors.
Priced at just Rs 150, Classic Coffee offers a delightful and affordable experience for coffee enthusiasts. The beverage's unique blend of flavors is a result of meticulous curation, ensuring a satisfying taste that resonates with Indian palates.
Aarti Srinivasan, Head of Creative at Curativity, the agency responsible for the campaign's creative concept and script, shared her insights: “An unending lecture on your least favorite subject, slow moving traffic with bad songs on the radio or a dance rehearsal where you are on the last row, in the extreme left, totally unseen. For such and many more moments of everyday ‘Pakau’, Starbucks now has a ‘Sujhao’. Enter Classic Coffee, specially crafted for those looking for familiar, homely taste and classic Indian aroma. We enjoyed all our conversations with the Starbucks team (over many cups of coffee) to bring this idea alive and feel this will totally resonate with our audience and make Classic Coffee, a go-to-drink and Starbucks, a must-go adda to fix all their pakao”
Neha M Dhanani, Head of Business at Curativity, added, "We are proud to have partnered with Starbucks India on this exciting project. We believe that Classic Coffee will stand out as a new and exciting offering from Starbucks, offering a daily drinkable option that feels both familiar and fresh. It's designed to be your go-to 'fix' for everyday moments, whether you're at work, studying, or simply need a mental or physical boost."
Also Read: Starbucks Appoints Brian Niccol as New CEO, Replacing Laxman Narasimhan
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