STRCH unveils digital film ft Vaani, showcasing revolutionary activewear
STRCH - India’s leading premium activewear brand, has launched its latest Digital Film featuring its brand ambassador and Bollywood actor and fitness icon Vaani Kapoor. It showcases the brand’s vision of providing consumers with a comfortable and functional lifestyle. The Digital Film presents STRCH’s unique approach to revolutionizing activewear crafted with a healthy nylon and spandex blend over the usual polyester-based options.
In the Digital Film, Vaani Kapoor highlights the apparel’s cutting-edge fabric technology while performing her fitness routine. The activewear leads the segment with its soft, sweat-wicking, and lightweight properties, devised to support women's fitness enthusiasts without compromising comfort. Stretching easily, Kapoor validates how STRCH’s functionally stylish designs allow for unhindered movement. She concludes the Digital Film with the impactful statement, “Wearing a sports bra shouldn’t be a workout.”
STRCH’s activewear redefines comfort and performance with premium-quality nylon that is soft, feather-light, and designed for superior moisture management – a pathbreaking innovation from the traditional polyester. Designed with a 4-way stretch, the activewear range ensures ideal flexibility and ease of movement. Customized for varying body types across the country, the spandex used across the range offers better stretch and a comfortable fit around the core. The activewear range, featuring a body-hugging design, is ideal for workout and casual outings alike.
Speaking about the Digital Film launch, Prithvi Bhagat, Founder - STRCH said, “Our latest Digital Film featuring Vaani Kapoor showcases how STRCH believes in enabling individuals to move freely, confidently, and stylishly. We’ve revolutionized the activewear segment by unveiling garments using lightweight fabrics like nylon and spandex. Their belief in fitness blends seamlessly with our brand philosophy, making them the idyllic ambassador to inspire individuals for an active lifestyle.”
STRCH’s range of activewear apparel is accessible through its website and e-commerce platforms such as Nykaa, Myntra, Amazon and Flipkart, alongside flagship stores and pop-up experiences in key locations. The collaboration with Vaani Kapoor has led STRCH with significant success in inspiring audiences to engage in movement, confidence and self-expression.
Also Read: STRCH ropes in Vaani Kapoor as its brand ambassador
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