Style Condoms boosts brand recall with ‘Bold & Safe’ campaign

Style Condoms, a flagship brand under Janani Family Care Pvt Ltd., has launched its year-long campaign, #StyleHarBaar, marking a bold step towards redefining family planning, sexual wellness, and reproductive health.

Through this campaign, the brand aims to position Style Condoms as the preferred choice for couples seeking to enhance their intimate moments.

As part of the campaign, the brand released multiple DVCs to announce its new identity and the launch of three new products: Cosmo flavor condom, Extra Time Variant Condoms and Air Thin Condoms.

The campaign rollout includes a series of digital video commercials (DVCs) that spotlight the distinct benefits of each variant while focusing on enriching romantic connections.

To strengthen brand recall and establish deep audience connections, Style Condoms has employed a robust multi-platform strategy. This includes social media amplification, influencer collaborations, and region-specific 360-degree campaigns aimed at reaching a diverse audience base. The campaign aligns with the brand's larger mission of encouraging responsible family planning while embracing adventure, confidence, and safety.

Rahul Dey, Marketing Manager at Janani Family Care Pvt Ltd., shared his thoughts on the launch: "As custodians of Style Condoms, our vision is to empower individuals to embrace their desires fearlessly and unapologetically. The #StyleHarBaar campaign captures the essence of our brand and redefines how couples experience intimacy."

Alongside the new product range, Style Condoms has introduced refreshed brand packaging and communication strategies, underscoring a modern and vibrant brand identity. Moving forward, the brand plans to continue innovating and introducing products that cater to evolving consumer preferences.