Su Piow Ko on how AET is poised to redefine the possibilities of visual communication

Su Piow Ko, VP, AET Displays, brings over three decades of experience to the ever-evolving LED technology industry. In this interview, he sheds light on AET’s vision for the future, its commitment to innovation and strategic partnerships, and its approach to establishing a strong presence in new markets like India. Excerpts:

With over 30 years of experience in LED technology, what excites you most about the future of the industry, particularly in the context of AET’s vision to be a global leader?

The future of the LED technology industry holds immense promise, driven by a convergence of innovation, market dynamics, and evolving consumer needs. With over three decades of experience in this ever-evolving sector, I am particularly invigorated by the opportunities that lie ahead. AET’s vision to emerge as a global leader perfectly encapsulates this sentiment, as we stand at the forefront of revolutionizing visual technology. Our commitment to relentless innovation, coupled with a deep understanding of market trends and customer preferences, positions us uniquely to capitalize on emerging opportunities.

From pushing the boundaries of Mini/Micro LED technology to expanding our product portfolio across various verticals, AET is poised to redefine the possibilities of visual communication. As we embark on this journey, fueled by a passion for excellence and a dedication to customer satisfaction, I am confident that AET will not only lead the industry but also shape its trajectory for years to come.

AET places a strong emphasis on innovation and strategic partnerships. Could you elaborate on some recent collaborations or upcoming initiatives that exemplify this approach?

Our emphasis on innovation and strategic partnerships has been integral since our inception as part of the GD Guangda Group’s expansion initiative. This alignment not only granted us access to vital resources and expertise but also established us as leaders in the LED display industry. Our recent collaborations and upcoming initiatives serve as prime examples of this approach, as we consistently seek to push the boundaries of LED technology. By forging partnerships with top technology firms and academic institutions, we strive to integrate cutting-edge features into our displays, driving technological advancements forward.

Moreover, our dedication to expanding our product portfolio to serve various applications, including public prosecution, command centers, security monitoring, multimedia, entertainment, commercial display, conferences, exhibitions, education, and sports events, highlights our commitment to meeting diverse customer needs. Through strategic alliances and active participation in prestigious events like the Beijing Winter Olympics and the CCTV Spring Festival Gala, we consistently demonstrate our expertise and leadership in the LED display industry.

Beyond product development, how is AET working to expand its brand visibility and market reach, especially in new regions like India?

AET is actively working to expand its brand visibility and market reach through a multifaceted approach, particularly in new regions like India. One key strategy involves establishing a robust physical presence through offices, assembly plants, and customer experience centers strategically located across the country. Additionally, we are strategically partnering with local distributors and leveraging digital marketing channels to increase brand awareness and engage with potential customers effectively.

Furthermore, our participation in industry events, trade shows, and exhibitions serves as a platform to showcase our innovative products and solutions, fostering trust and credibility in new markets. Through these concerted efforts, AET aims to solidify its position as a trusted leader in LED display technology, while simultaneously driving growth and market penetration in emerging regions like India.

Mini/ Micro LED technology is rapidly evolving. How is AET staying ahead of the curve in terms of research and development? Could you share any insights into AET’s roadmap for future product advancements?

Staying ahead of the curve in Mini/Micro LED technology is a top priority for AET, and we are committed to maintaining our position at the forefront of research and development. One of our key strategies involves fostering a culture of innovation within our organization, with dedicated teams focused on exploring new technologies, materials, and manufacturing processes. Additionally, we actively collaborate with leading academic institutions and industry partners to leverage their expertise and stay ahead of the latest advancements in the field. Our roadmap for future product advancements encompasses several key areas, including enhancing display resolution and brightness, improving power efficiency, and exploring novel applications such as flexible and transparent displays.

Furthermore, we are investing in research into advanced display functionalities, such as interactive touch capabilities and augmented reality integration, to create immersive user experiences. By continuously pushing the boundaries of Mini/Micro LED technology, we aim to deliver cutting-edge solutions that exceed customer expectations and solidify our position as a leader in the industry.

AET offers a wide range of LED display solutions for diverse applications. How does the company ensure its products cater to the specific needs of each vertical market?

At AET, ensuring that our LED display solutions cater to the specific needs of each vertical market is a top priority. We employ a customer-centric approach that involves thorough market research, ongoing communication with clients, and a deep understanding of industry trends and requirements. Additionally, we have dedicated teams focused on each vertical market, comprised of experts who possess domain knowledge and expertise in understanding the unique challenges and opportunities within their respective sectors.

Furthermore, we offer customizable solutions and flexible configurations to accommodate the diverse requirements of different vertical markets. Whether it’s public prosecution, command centers, entertainment, education, or sports events, we tailor our products to meet the specific demands of each application. This includes factors such as display size, resolution, brightness, durability, and interactive capabilities.

Moreover, we actively solicit feedback from customers and incorporate their input into our product development process. This iterative approach allows us to continuously improve and refine our offerings to better address the evolving needs of each vertical market. By staying attuned to the distinct requirements of our customers across various industries, we ensure that our LED display solutions not only meet but exceed their expectations, driving value and fostering long-term partnerships.

With so many competitors in the LED display industry, how does AET differentiate itself? What are the company’s USPs?

AET stands out in the LED display industry with a multifaceted approach that encompasses innovation, quality, and global reach. Our pioneering advancements in COB and MIP technologies, along with innovative packaging solutions, ensure safer product delivery and set industry standards. With over 200 patents to our credit, we lead in product safety and reliability. Moreover, our self-developed Mass Transfer production line in Micro LED technology boasts an impressive yield rate of 99.999%, exemplifying our commitment to excellence. Beyond technological prowess, AET prioritizes innovation, continuously investing in research and development to deliver cutting-edge solutions tailored to evolving customer needs. Our dedication to quality is evident in our rigorous testing processes, guaranteeing superior performance and durability. Additionally, our global presence and strategic partnerships enable us to offer comprehensive solutions tailored to specific vertical markets worldwide, solidifying our position as a trusted leader in the industry.

AET prioritizes exceptional customer service. Could you elaborate on the specific initiatives or support systems AET has in place to ensure customer satisfaction?

AET’s commitment to exceptional customer service is exemplified through various initiatives and support systems aimed at ensuring customer satisfaction. Notably, our after-sales service is comprehensive and personalized, offering complimentary on-site support throughout the warranty period. This ensures that customers receive prompt assistance in case of any issues or concerns with their displays. We also prioritize customer empowerment through tailored training programs. These initiatives aim to educate customers on the proper usage and maintenance of our displays, enabling them to maximize the value and longevity of their investment. Whether it’s through in-person workshops, online tutorials, or instructional materials, we ensure that customers have the knowledge and resources they need to get the most out of their AET displays.

Furthermore, our round-the-clock availability ensures that customers can reach out to us for assistance whenever needed. Whether it’s a technical issue that arises outside of regular business hours or a pressing inquiry that requires immediate attention, our dedicated support teams are always accessible to provide assistance and guidance.

Entering a new market like India presents its own set of challenges. How did AET overcome these hurdles to establish a successful presence in India? Could you share some key learnings from this journey?

Entering the Indian market presented AET with unique challenges, including diverse regulatory frameworks, logistical complexities, and cultural nuances. To overcome these hurdles and establish a successful presence, we at AET prioritized localized after-sales support, understanding regional needs, and fostering partnerships for effective market penetration. By tailoring our approach to meet the specific requirements of the Indian market, we ensured that customers received the highest level of support and service.

Additionally, we prioritized optimizing the supply chain for efficient distribution and growth, ensuring seamless operations and timely delivery of products. Our efforts have resulted in an impressive presence in India, with over 50 products available, more than 2000 installations nationwide, and a network of over 80 partners and distributors. Operating one assembly plant, three offices, three customer experience centers, and five service centers strategically located across the country further enhances our ability to provide comprehensive coverage and support to our customers.