Subham’s Parivaar Rice names Subhahsree Ganguly as Ambassador

Subham’s Parivaar Rice, a brand celebrated for its premium quality and deep-rooted tradition, has announced renowned actress Subhahsree Ganguly as its new brand ambassador. Known for her charm, authenticity, and strong connection to Bengali culture, Subhahsree is a natural choice to represent the brand, which proudly originates from Burdwan—a region revered for its rich agricultural heritage.
This partnership marks a significant milestone for Subham’s Parivaar Rice, which has seen remarkable growth in recent years, thanks to its successful collaboration with SVF Brands.

Ashu Agarwala, Head of Marketing at Subham’s Parivaar Rice, shared his excitement: "Subhahsree Ganguly is not just one of Bengal's most beloved actresses but also a true embodiment of our brand values—authenticity, tradition, and elegance. With both Subhahsree and our brand sharing roots in Burdwan, this association is a heartfelt celebration of our shared heritage. We are confident that her association will deepen our connection with families and help us bring the true essence of Bengal to homes across India."

Arindam Biswas, Group Vice President of Brand and Strategic Partnership at SVF and hoichoi, echoed similar sentiments: "The collaboration between SVF Brands and Subham’s Parivaar Rice is built on a foundation of trust and shared values. Subhahsree Ganguly, with her authenticity and modern appeal, perfectly represents this vision. Together, we aim to create a meaningful impact, not just in Bengal but across the nation."
Expressing her enthusiasm, Subhahsree Ganguly said: "I feel deeply connected to this collaboration as it beautifully represents the richness of Bengal's traditions and flavors. It is an honor to be associated with a brand that values quality and heritage. I am excited to bring the love for premium rice to homes across the country."

The partnership arrives at a pivotal moment as Subham’s Parivaar Rice continues to expand its footprint while maintaining its commitment to blending tradition with modern tastes. This collaboration will be amplified through an extensive campaign featuring television advertisements, digital content, and on-ground activations, showcasing the brand's dedication to quality and cultural connection.
With Subhahsree Ganguly as the face of the brand, Subham’s Parivaar Rice is poised to further solidify its presence, carrying the pride of Burdwan from its fertile fields to dining tables across India.