SW Network & Cleartrip Team Up with Chetan Bhagat for Travel Hacks

SW Network, the integrated advertising agency, has collaborated with Cleartrip to launch a hilarious new campaign featuring bestselling author Chetan Bhagat. The campaign debunks popular travel-saving myths, positioning Cleartrip as the ultimate solution for hassle-free travel discounts.

Many travellers cling to unproven “money-saving hacks,” like booking flights at 3 AM, switching to incognito or deleting cookies, believing these will help secure the best deals. At the same time, despite earning SuperCoins on platforms like Flipkart and Myntra, travellers often fail to use these rewards when booking on Cleartrip. Recognising this behavioural gap, the opportunity was seized to highlight how SuperCoins could unlock real travel savings.

At the heart of the campaign is Chetan Bhagat’s new satirical book, which humorously explores widely believed yet ineffective travel-saving hacks. Through exaggerated scenarios and clever storytelling, the book highlights the futility of these myths, steering readers toward a smarter, simpler approach: redeeming SuperCoins on Cleartrip for real savings.

Building on the buzz created by the book, the campaign expands with a humorous video where Bhagat takes on the role of a quirky “genius” travel expert. In the video, he dishes out laughably absurd travel tips before ultimately revealing that the most effective hack for saving is using Cleartrip’s SuperCoins discounts.

Watch the video here:

Chetan Bhagat, Author, commented on this campaign “This book is my magnum opus. A masterpiece of absurdity. If you’re NOT using SuperCoins on Cleartrip, these hacks might just be your last hope. But honestly, save yourself the trouble—SuperCoins are a no-brainer.”

“Cleartrip has always focused on offering our users the best value, and SuperCoins are one of the ways we do that,” said Tavleen Bhatia, Director - Chief Marketing and Revenue Officer (Cleartrip). “Partnering with SW Network to launch this campaign was an exciting step toward educating travellers about how easy it is to save by redeeming SuperCoins. The collaboration with Chetan Bhagat added an entertaining twist, making our message memorable and engaging for a wide audience.”

“This campaign was an opportunity to combine humour with a strong consumer insight. By collaborating with Chetan Bhagat, we’ve crafted a narrative that resonates with travellers while delivering Cleartrip’s message in a fresh, memorable way.” added Raghav Bagai, Co-founder (SW Network)

Also Read: SW Network’s Youthbeat and Bhuvan Bam Team Up with Myntra’s FWD