Swiggy Instamart now in 76 cities, launches standalone app

Swiggy, India’s leading on-demand convenience platform, has announced the expansion of its quick-commerce service, Swiggy Instamart, to 76 cities across the country. In a significant development, Swiggy Instamart will soon also be available as a standalone app, offering users a more direct and seamless experience. However, it will remain accessible through Swiggy's unified app, which has driven its rapid growth over the past year.
Sriharsha Majety, MD & Group CEO, Swiggy, commented on the milestone: "While it’s been clear for a while that Swiggy Instamart is set to match Food Delivery in size, recent developments show it’s on track to surpass Food Delivery in both penetration and scale. The positive reception in new cities and categories suggests Instamart could achieve far greater user adoption, going well beyond 100M+ users. Instamart will remain a key offering within the Swiggy app, helping us amass the cross-pollination benefits of a unified app. The standalone app will be an add-on, augmenting our reach by meeting consumers where they are, and ensuring we continue delivering the best possible experience in the category."

Amitesh Jha, CEO of Swiggy Instamart, highlighted the benefits of the standalone app: "Swiggy Instamart is on a rapid growth trajectory, offering a compelling value proposition with 10-minute deliveries and an expanding range of nearly 50,000 products. The launch of the Instamart app ensures seamless adoption and access to the service in a category that we believe we have only scratched the surface of. Whether consumers access Instamart via Swiggy or the standalone app, all Swiggy One, One Lite, and One BLCK benefits will apply, ensuring that our ever-growing user base continues to enjoy the same great perks."
Building on a Unified Ecosystem
Swiggy has a history of balancing unified and standalone experiences to cater to diverse consumer needs. The unified platform integrates three major businesses—Food Delivery, Quick Commerce, and Dining Out—while standalone apps like Dineout and Swiggy Daily have enabled focused user experiences. Instamart users have also had access to an app shortcut on the Android Play Store, paving the way for this standalone app launch.
With more innovations planned in 2025, Swiggy aims to continue adapting to consumer needs, driving growth, and enhancing convenience for its ecosystem.

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