Taboola expands news partnership with Xiaomi’s IIBA

 Taboola one of the global leaders in generating recommendations for the open web, has made the announcement of an extended collaboration with the International Internet Business Department of Xiaomi, one of the largest consumer electronics manufacturers in India.

As part of this collaboration, Taboola News will be utilised by Xiaomi for powering recommendations in newer ways across their devices in numerous markets globally. Taboola News brings recommendations from the large publisher network of Taboola directly into offerings from mobile carriers and device manufacturers, that include smartphone screens and web browsers. Under this long-term partnership with Taboola, these recommendations will be integrated by Xiaomi on several touchpoints within their mobile devices, establisahing a connection of the consumers with engaging and relevant content from publishers.

“Delivering relevant experiences and recommendations to Xiaomi device owners is crucial,” said Song Qiang, GM of International Internet Business, Xiaomi. “Working with Taboola for several years, their company has shown it has a strong foundation in news and recommendations, made up of a large set of outstanding news publishers from all across the world. As we further integrate their recommendations on our devices, we look forward to delivering more value to our users.”

“Xiaomi has proven itself as an iconic mobile brand that consumers trust,” said Adam Singolda, CEO at Taboola. “With their large user base, Xiaomi devices have become a great medium for millions of consumers to discover news and engage with content, all around the world. We’ve had a long-term partnership with Xiaomi where we’ve mutually grown. And we’ve worked closely with their team to deliver experiences to consumers that keep them engaged, while also providing new ways to monetize.”

Taboola News creates new opportunities for engagement and revenue for mobile carriers, device manufacturers, publishers, and brands. Carriers and manufacturers use Taboola News to deliver personalized, relevant content to their users from Taboola’s global network of publishers, while tapping into new revenue streams. Publishers receive increased user traffic at no additional cost and advertisers have more opportunities to tap into Taboola’s massive reader scale to reach the right audiences.

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