Naresh Gupta

The recent Competition Commission of India (CCI) raids on major media agencies have sent ripples across the advertising and marketing industry. Media....

With the ICC Champions Trophy gaining momentum, advertisers are stepping up to the crease, ready to play their biggest innings yet. JioStar has....

The Union Budget 2025 presents a significant opportunity for the advertising industry to align with broader economic goals while addressing....

The gaming industry has rapidly evolved from mere entertainment into a powerful cultural and economic force, influencing the digital landscape in....

As brands strategise for the festive season, there’s a noticeable shift in how they are targeting the younger generations – Gen Z and Gen....

The Olympics, a global spectacle celebrated for its unparalleled spirit of athletic excellence and international unity, holds an extraordinary place....

Cricket in India is more than just a sport; it is a passion that unites millions across the country. The game transcends regional and cultural....

The Patanjali case has turned the spotlight on misleading ads and the deep concerns that they raise. In an important order on May 7, 2024, the....

In an exclusive interview with Adgully, Naresh Gupta, Founder & Managing Partner of Bang In The Middle, reflects on the 12-year journey of the....

The break-neck speed at which events happen and are made viral on social media have led to a rush among brands and agencies in being the first to....

The landscape of media agency pitches in India has been a topic of intense discussions and also a bone contention, particularly concerning the....

In today's digital marketing landscape, a constant barrage of cutting-edge tools and tactics vie for our attention. Promises of personalization,....