TAJ TV acquires European Tour and Asian Tour Rights from 2013 till 2018

TAJ TV which in launching Ten Golf, India's only 24 hrs Golf Channel, has acquired broadcasting rights for the European Tour and the Asian Tour from 2013 till 2018. As part of the deal TAJ TV will have rights to air live and exclusive coverage of European Tour and Asian Tour events. TEN Golf will be telecasting around 20 Live Events of the Asian Tour and 30 Live Events of the European Tour in 2013, which will add up to 200 days of live golf between these two tours.

Mr. Atul Pande, CEO Ten Sports said, "As we continue to expand our content, we're delighted to add two of the most prestigious tours to our impressive line up of golf properties. Our acquisition of the long term rights is an indication of our interest and commitment in bringing high quality golf to Indian audiences."

From the Asian Tour, all tournaments from the Asian Tour including the tournaments which are co sanctioned between the Asian Tour and the European Tour, the WGC-HSBC Championship, the Asian Tour Golf Show and event highlights will be televised.

From the European Tour, all tournaments in addition to "European Tour Weekly" a magazine show and a highlights programme of each event will be televised. In addition, highlight programmes of the European Seniors Tour, European Challenge Tour events and "The Challenge" magazine show will be televised.

Eric Lynge, the Asian Tour Senior Director of Commercial and TV said, "The Asian Tour is thrilled with this new partnership with Ten Sports. The appeal of the Asian Tour has grown tremendously in India especially with the success of Order of Merit winners Jeev Milkha Singh, Arjun Atwal and Jyoti Randhawa over the years and many other young and exciting Indian golfers such as Gaganjeet Bhullar, Himmat Rai and Anirban Lahiri have also won on the Asian Tour in recent times."

"With India's depth in the game and the Tour's cosmopolitan appeal where our membership ranges from over 30 countries, we are confident viewers of Ten Golf will be treated to the very best of Asian golf over the coming years."

Mark Lichtenhein, Director of Broadcasting and New Media at the European Tour said: "We're delighted to extend our relationship with Ten Sports for a further 6 years and we are excited to be central to the development of Ten Golf, India's first golf channel. We believe that there is enormous potential for golf in India particularly following its reintroduction as an Olympic sport in 2016."