Tata DOCOMO introduces "Endless Music' Service

In step with efforts to bolster its VAS portfolio, Tata DOCOMO, the GSM brand of Tata Teleservices today launched another innovative service -- Endless Music, a complete bank of music with various categories and sub categories. Under this service, customers can enjoy and listen to endless music for the entire day and can also download ringtones of their favorite songs by paying a subscription charge of Rs 2/- per day with no extra/hidden cost attached to it. What's more! With an additional cost of Rs 1/- per day customers will also get the benefit of downloading unlimited Call Me Tunes (CMTs). This service is available for all the Tata DOCOMO post-paid and pre-paid customers across all the circles.

Commenting on this interesting proposition, Rishi Mohan Malhotra, Head VAS, Tata DOCOMO, said "Mobile phones are the newly evolved 24X7 music stations. Endless Music service offers a reservoir of songs that can be accessed anytime, anywhere. This service enables customers to listen as many musical tracks as they wish on to their mobile phone, at a nominal subscription charge of Rs 2/- per day. Through this service, we at Tata DOCOMO aim at changing the way music is consumed and reinvent the ways our customers experience music every day. With the launch of Endless Music service, Tata DOCOMO customers can access best of the music content."