Tata enters the quick commerce arena with new delivery service

Quick commerce, a rapidly emerging sector in India's retail landscape, has gained significant momentum as consumers increasingly demand faster delivery of everyday essentials. With the promise of delivering goods in 10 to 20 minutes, quick commerce is reshaping how Indians shop online, offering convenience that aligns with the fast-paced lifestyle of urban consumers. This trend has led to a surge in competition among e-commerce players, each vying to capture the growing market share.

Current Leaders in Quick Commerce

Currently, the quick commerce market in India is dominated by several key players. Zomato-owned Blinkit, Swiggy Instamart, and Zepto collectively hold over 85% of the market share, making them formidable competitors. Flipkart has also entered the arena with its service named Minutes, while Reliance JioMart is re-evaluating its quick commerce strategies. These companies are heavily investing in technology and logistics to enhance delivery efficiency and cater to the rising consumer demand.

Tata's Neu Flash: A New Player in Quick Commerce

Now, Tata Group is learnt to be readying to make an entry into the quick commerce space. As permedia reports, Tata Group's quick commerce venture is named Neu Flash, which will operate under its e-commerce venture, Tata Neu. Neu Flash aims to provide ultra-fast delivery services for grocery, electronics, and fashion products. The grocery segment will be powered by BigBasket, which is transitioning to a fully quick commerce model. Meanwhile, Croma will handle electronics, and Tata Cliq will focus on fashion, creating a comprehensive offering that leverages Tata’s existing brand infrastructure.

Collaboration with BigBasket

A crucial aspect of Neu Flash's operation is its partnership with BigBasket, a well-established player in the grocery delivery segment. BigBasket will facilitate the grocery delivery service within Neu Flash, utilizing its logistics and operational expertise. This collaboration aims to streamline the delivery process and ensure that customers receive their groceries swiftly and efficiently, thereby enhancing the overall consumer experience in Tata's quick commerce offerings.

In an earlier interaction with Adgully, Raagaleena Sripada, Head of Marketing, Bigbasket, spoke about Bigbasket's collaboration with Tata. She  had said, "We have an exclusive tie-up with Chroma and you will see some of their range coming up on Bigbasket season. We also have a big play with Tanishq and the Tata ecosystem with gold coins and silver coins."