Tata Play brings super value packs with new TVC

Tata Play, India’s leading Direct to Home (DTH) provider, has unveiled its latest campaign, ‘Sirf Lage Mehenga,’ celebrating new year and the harvest season. Catering to the choices of every family member, Tata Play’s Super Value Packs, offer an extensive, budget-friendly, high quality entertainment experience including genres like general entertainment, news, sports, music, movies, devotional, Kids and more. 

Conceptualized by Ogilvy, ‘Sirf Lage Mehenga’ campaign showcases a series of overstatement parody films that humorously dispels the myth of DTH services being expensive. The films highlight how Tata Play delivers world class entertainment at an affordable price, ensuring an uncompromised viewing experience. By weaving humor into crucial nail-biting situations, the films emphasize the joy of discovering original and premium entertainment that is available on television. The campaign has been customized in different languages to appeal to viewers across the country.  

Tata Play continues to set the benchmark in delivering value-driven entertainment for audiences across geographies, tiers, hierarchies and echelons. The campaign will be promoted on high impact channels and on digital mediums across markets to reach the target audience. A total of 2 films in multiple languages will be rolled out by the brand in the next few days.

Also Read: Tata Play’s World TV Day Campaign Unites India Through Television