TBWA creates "We Are All Owners' campaign for adidas

adidas has launched the "We Are All Owners' campaign that celebrates India's crazy, colourful and all-consuming passion for cricket. The campaign salutes the role that fans play in making cricket the phenomenon that it is in India.

The campaign aims to make adidas the "authentic partner of passion' by capturing the fervor that fans have for the sport. The sparks of this fervor might be lit on the pitch but it consumes all; in very different ways. From the color & glamour of the game, the hope & devotion surrounding it, to the unnerving moments, the campaign voices the thoughts of millions of fans.

The "We are all owners' campaign is a journey through the eyes of the fans who enrich the game of cricket with their energy and passion. This passion means they aren't just fans, they are owners. And they are all in.

The campaign is being launched across various mediums including TV, Digital platforms along with retail activation across 700 adidas stores in India.

TVC Details:

Language: English

Production House: Bang Bang Films, Contact person (Producer): Natasha Malhotra

To watch the TVC [CLICK HERE]