Teamology founder Gulrez Alam on the digital PR company’s meteoric journey

Teamology, a digital PR company founded two years ago, has seen tremendous growth since launch. In conversation with Adgully, Gulrez Alam, Founder, Teamology, speaks about how Teamology’s growth rate has been consistently rising since its inception, and adds that being a digital-first firm, Teamology began generating profits from the end of the first year itself. Excerpts:  

Please take us through Teamology’s journey to date, and its future growth plans.

Teamology was founded when the COVID-19 pandemic hit the world. It was in August 2019 when we incepted the firm and since then we are more humbled than proud to have been able to cover more than 40+ geographical boundaries, including India and abroad. We are also very optimistic about our ties with our existing customers, which have been the major source of revenue. Teamology, as the name suggests, is all about working, hustling, and winning in a team, the only difference is that our teams extend beyond corporate relationships, up until our clients.

In these two years, we have ventured into digital PR, social media management, digital ads, celebrity PR, and in offering various customised reach building activities for our clients. Our vision is to expand our services extensively to countries such as the US and be pioneers in the quality of our offerings.

How has the growth rate been and what are your expectations for the next year?

One of the most prominent aspects of Teamology that we take pride in is that our growth rate has been consistently rising since the inception. Being a digital-first firm, we began generating profits from the end of the first year itself. When you have a bootstrapped start-up, which essentially caters to an intrinsic need which can be satisfied with negligible brick-and-mortar, you are on the fairer side of things. Since Teamology was born out of the pandemic, we steadily raised our business as the world started realising the pertinence of PR being online and it became a boon for our business.

Our expectations are to cater to more geographical locations and reach the very core of this industry by delivering excellence. Our endeavours are to tactfully market our clients and bring more exposure to their brands.

How does your current client list look like, and what are your innovative strategies for onboarding clients?

We have been successful in onboarding a plethora of clients since our foundation two years ago. Some of our consistent clients include: CSS, RD Accessories, India Today, RVCJ, and many more.

Our onboarding generally occurs through the website, but we are proud of our business development team, which oversees innovative onboarding by means of various digital campaigns and with consistent interactions with the leads.

What is the USP that differentiates you from the rest?

Our USP is the affordable pricing and the 360-degrees services that we offer in record time. With a 99 per cent delivery rate, we believe in being on-our-feet the most amount of time and responding to the clients in the right time and with the most suited solution.

Do you have plans to foray into overseas markets?

We are proud to share that we have already broadened our horizons globally. In 2022 itself, we have set up an office in Dubai, and apart from India, our clientele expands to cities like Dubai and in the US. Our expansion plans have always been tailored to offer ourselves as an Indian company with a vision to scale its services and grow with our widening clientele.

What are the latest trends in the field of PR and communication?

Trends and disruptions are everywhere today. In PR, information seems more credible if it comes from a reputed media house or news website. Influencer marketing and the practice of essentially using influencers with a particular reach and thought leadership certainly help in reinforcing the image of a particular brand. It is emerging as the more relatable choice. Such influencers seem more credible since they are generally from the masses and not Page-3 celebrities. Some other trends include virtual events and digital launches that have become a more frequent episode post-COVID and enable the target audience to attend launches of media campaigns and company products with the comfort of their homes, adding more convenience to the entire experience. Integrated PR with social media marketing campaigns is working out for brands to build engagement and brand loyalty.

With digital PR gaining ground, how will PR evolve in the days ahead? Will traditional PR go for a makeover in the times to come?

I believe that traditional PR is already undergoing overhaul and this only gets refined in the future. Technological advancements have led to the industry growing rapidly and steadfastly. PR is more of narrative building, which is integrated online and is evolving rapidly. Digital PR needs to incorporate Google’s guidelines, and be able to efficiently work alongside SEO specialists, content marketers, and social media experts; PR today is inclusive of building brand engagement from various fronts with positive narrative building.