Techcom enters into handset business, aims to target Indian mass market

Techcom India, one of the leading IT Peripherals and Consumer Electronics brand in India, today announced the entry into the fast growing Indian mobile handset market. With the new innovative range of handsets, it marks yet another business milestone for Techcom as it brings forth a world-class range of hand held products within the reach of Indian consumers.

Speaking at the press conference, Sandeep Kedia, Director - Mobile Phone Division, Techcom, said, "Techcom's new handsets are in sync with the company's history of innovation and commitment towards bringing affordable quality products to life. The Techcom handsets symbolize our pioneering technological advancement and continued focus on R&D which proves to be revolutionary in enhancing the mobile user experience."

He added, "The handsets were designed with an eye on mass in urban and semi-urban areas. We will announce various promotional offers in the next six months for brand-building. Through over 100 distributors and almost 5000 retailers in India, Techcom will sell phones in the range of Rs 1,500 to Rs 4,000 currently. With a pan India presence of our offices and distributors, we hope to penetrate the Indian mobile market extensively in the next six months."

The company has a bouquet of seven entry and mid level handsets - comprising of feature rich & competitively priced dual SIM GSM models. The handsets have been modeled keeping in mind the youth in urban and semi-urban cities, which are stylish, on the move, confident, vivacious and above all value for money. Techcom unveiled its seven models namely, T21, T31, T33, T51, T55, T60 and TQ21 in India. The new mobile handsets are dual SIM (GSM+GSM) basic sets with excellent quality and features that make it stand out in competition to any other mobile phone in the similar bracket.

Adding at the event, Sridhar Bagade, Product Head, Techcom Mobile Phones said, "A huge amount of research has gone into the making of these handsets. We had to strike a fine balance between what would work with the Indian consumers and how we can offer that extra edge that brings to its product offerings. Therefore we have compelling features that attract the masses such as 8GB external memory support, MP4/3GP player, Bluetooth, FM radio, dual SIM facility, personal data security, so on and so forth. We have

During the last 8 financial years, the company turnover has increased from Rs 5 crore in 2001-02 to Rs 157 crore in 2009-10.