TechMahindra appoints Arnav Sharma as Head of GSMP

Arnav Sharma has joined TechMahindra as Head of Global Strategic Marketing Programs and CEO Comms.

In a linkedin post he wrote : “In this capacity, I will lead all our brand partnerships globally and spearhead CEO comms to ensure cohesive messaging that aligns with our corporate objectives and strengthens our stakeholder relationships. The GSMP team will additionally be responsible for driving brand integration charter across our portfolio companies fostering synergy and harmonizing brand play across companies. As one of our pivotal objectives, my team will be responsible for broadening TechM’s presence on global platforms, deepening relationships within the marketing fraternity, and driving strategic events and various marketing synergies within TechM and the Mahindra Group.”

The post further read : “Reflecting on my four years as the Global Head of Brand Marketing, I am immensely proud of the significant strides our brand team has made. These accomplishments are a testament to our collective efforts in establishing a robust marketing foundation, centralized processes, numerous brand activations, and layered expertise, all ensuring Tech Mahindra's brand narrative remains true to our core values and purpose. Most importantly, I have had the privilege of leading one of the best hashtag#teams in the industry - Amrita Sammir Sahil Arun Yogi Ravi Venkatesh Puneet Sanchita Shiyuli Sachin Lalitha Jashan Aditi Vasu Samudrika Hridey Srikanth Kiran - thank you. Together, we have achieved remarkable milestones and made history; securing our highest-ever global brand rank, adding over a billion dollars in brand value, positioning ourselves consistently as one of the fastest-growing brands, and enabling brand synergies with the Mahindra Group.”

His career began as a Summer Intern at Lee, later assuming the position of Deputy Manager, Marketing at Wipro and Marketing Advisor at Dell. He was the Global Head of Marketing – Lifesciences and Healthcare Business at TCS. He is an alumnus of Carnegie Mellon University – Tepper School of Business and the Institute of Management – Nirma University.