Telegraph launches new supplement The Telegraph You..'your campus buddy'

The Telegraph to strengthen its leadership position in east and to further connect with its young readers have launched a new supplement called The Telegraph You..’your campus buddy’. You is a cool supplement for the students which talks about careers, campus life, facts, news, trivia on students and college life. Across researches it came out that in the current scenario, wherein students gets access to career information across various mediums and sources, one tends to act more on information/suggestion received from within their peer group or from someone whom they can relate well. Also getting to the right college or career is one of the concern area, the bigger one being on how the life is in campus which also acts as an influence in their career/college choice. Taking this into account, the Telegraph had launched You, which talks the language of the college student and highlights various aspects in a college student’s life. It also features instances which they face on a day to day basis. The Telegraph You thus becomes their campus buddy who will guide them through their college life.

The first issue of You came out on Thursday the 13th of June. It was a 8 page broadsheet supplement which was distributed free with the Telegraph. Henceforth it would be coming out as a 4 page broadsheet supplement every alternate Thursday free with the Telegraph.

To highlight this new supplement a high decibel marketing campaign is being launched across Calcutta. It started with a teaser campaign in print and outdoors. The teaser grasps the attention on “You”. This is followed by the main campaign across print and outdoors and radio which highlights what YOU is. Onground activities are also planned which engages with students and highlights the features of “You”.

Attached are the pics of the pages of You and also the campaign pics.