TELiBrahma to stream near live videos of IPL matches on mobile

TELiBrahma (TIB) the mobile advertising solutions company specializing in reaching out to consumers based on their location has partnered with Times Internet Limited (TIL) to deliver near-LIVE IPL video clips on consumers' mobiles.

The near live video clips from the matches are available on Buzz, a unique consumer engagement platform developed by TIB and deployed at TIB's partner locations that includes Cafe Coffee Day, Crosswords, Nirulas, Spencers, Barista, Transit Lounges, Leading malls and select Railway stations.

Buzz now gives all those cricket fans out their experience stadium atmosphere while on the move, in a business meeting over coffee or while shopping with family. Cricket lovers visiting Buzz locations have to turn ON Wi-Fi or Bluetooth on their mobile devices to experience the IPL excitement.

The presenting sponsor for this service is Maruti Suzuki.

Commenting on the tie-up, Mr. Ravi BR, COO & Co-founder, TELiBrahma said "we always believe in delivering entertaining and rich media engagements that are beneficial to the consumers based on the locations they visit or frequent. IPL has provided this consistent entertainment value and we are happy to be partnering with Times Internet to deliver it on the consumer's mobile."

"This unique platform tie-up will enable consumers at Buzz locations across the country to catch up with LIVE action of IPL for Free" according to Mr. Ajay Vaishnavi, Director (Telecom), Indiatimes