TFS Boosts Halder Group's brand visibility for its 100th Anniversary

Marketing agency Three Fourth Solutions (TFS) has recently been awarded the mandate for Halder Group and is poised to elevate the brand's visibility through a comprehensive integrated marketing approach.
Operating from the agency’s Kolkata office, the primary objective under this mandate is to articulate Halder Group's vision and enhance its brand presence across multiple platforms. TFS will spearhead the management of the brand’s social media presence, digital strategy, and public relations efforts.

Established in 1924 by Madan Mohan Halder as BC Halder Rice & Oil Mills, the Halder Group completes the coveted centenary mark this year. Chronicling their journey through the decades, the company aims to highlight their eminence in the rice and oil manufacturing industry and corporate philosophies, such as nurturing humanity and creating a healthy, well-nourished community. The Halder Group is committed to delivering excellence through their products and plans to broaden their horizon and step into the retail landscape, aiming to meet the evolving needs of today's consumers.

The rebranding of the Halder logo and the significant update to the Odaana Oil product packaging reflects the brand's commitment to innovation, a forward-looking vision, and excellence. This strategic move aims to modernize the brand's image and appeal, aligning with evolving consumer preferences and market trends. Additionally, Halder is expanding into the consumer landscape by introducing retail packs, further enhancing its market presence.

Pragati Agarwala Jain, Partner and PR Strategist at TFS, expressed her enthusiasm about the collaboration: "We are thrilled to partner with Halder Group to amplify their legacy and impact in the industry. Our strategic focus will be on crafting compelling narratives that resonate with stakeholders, leveraging digital platforms to maximize Halder Group presence, and reinforcing their leadership position."

Koustuv Halder, General Manager & Change Management and Process Improvement at Halder Group, thinks that teaming up with Team TFS will help Halder Group shift to a "digital first" strategy. This alliance could also open up new opportunities for the brand to grow and expand.