Thansettakij debuts Proud Asia, Thailand's first female AI reporter

Thansettakij, a leading Thai media group, has taken a leap into the future with the introduction of Proud Asia, the country's first female AI reporter.

Proud Asia, unveiled on July 1st, 2024, leverages cutting-edge AI technology to deliver news reports efficiently and accurately. Trained on massive datasets, she can process information at lightning speed and translate it into clear, concise reports tailored for digital audiences. This innovation comes as media consumption habits continue to shift towards online platforms.

AI in the newsroom

Thansettakij's move reflects a growing trend of AI integration in newsrooms worldwide. In April 2024, Thailand's Nation TV introduced AI news anchors "Natcha" and "Natrans," marking a first for the country. Similarly, Xinhua News Agency in China launched its own AI anchor "Xin Xiaomeng" in 2020.

Benefits and challenges

Proponents of AI journalism hail its potential for increased efficiency, 24/7 news delivery, and the ability to personalize content for diverse audiences. However, concerns remain about the potential for bias in AI algorithms and the impact on human journalists.

The future of news

The introduction of Proud Asia marks a significant development in Thai media. While AI is unlikely to replace human journalists entirely, it is sure to reshape the industry in the years to come. Thansettakij's approach of leveraging AI to enhance, not replace, human journalism paves the way for a future where both can co-exist to deliver informative and engaging content to audiences.