The Future Is Visual: How video production drives visual marketing success

Authored by Dilpreet Kaur Sandhu, Head of Business Growth and Strategy at The Yellow Shutter.

How many of these ads can you spot? Give it a try, and then let’s dive into what I have to say. Did you remember that tagline or the jingle, did you sing along? Did it bring on a smile or are you busy trying to Google that ad or listening to these ads on YouTube? I am sure at least one of the above emotions was evoked as soon as you saw this blast from the past!

All I showed you is some IMAGES! That is the power of a visual! Do you know why? Because the human brain can process images in about 13 milliseconds, which is 60,000 times faster than the written word, the average attention span is 8 seconds, and 65% of us are visual learners.

So, I am not surprised to see that there’s been a growing demand for video content over the years. As per Wyzowl’s 2024 video marketing survey reveals that 89% of customers want to see more videos from brands in 2024.That is why marketers believe that The Future Is Visual! If I haven’t already made my point, let me elaborate!

Globalization brought the world together, but digital marketing revolutionized how we interact. It empowered brands to immerse audiences in their stories, offering behind-the-scenes glimpses, product details, and user reviews. This shift has empowered consumers to make informed decisions before they even reach the stage of Consideration! The audience today is aware and advanced and most importantly a creature of convenience and instant gratification! The best way forward for marketers and brands is to constantly learn and adapt to this futuristic vision.

In today’s digital age, where consumers are bombarded with information, visual storytelling has become paramount. Video content, in particular, provides a powerful platform to connect with audiences on a deeper level, offering a more immersive and engaging experience.

Here’s why:

Instant Gratification: Our fast-paced world demands immediate satisfaction. Video content delivers this, allowing viewers to quickly absorb information and make decisions.
Emotional Connection: Visuals evoke emotions creating a lasting impression, making it easier for brands to build relationships with their audience.
Increased Engagement: Videos are more likely to be shared and discussed, leading to increased brand awareness and reach.
Enhanced Understanding: Visuals can simplify complex concepts and make information more accessible.

To mark a presence in this competitive landscape, brands must:

Create High-Quality Content: Ensure your videos are visually appealing, informative, and engaging.
Understand Your Audience: Tailor your content as per your target demographic.
Leverage Social Sharing: Share your videos on platforms where your audience is most active and let social sharing begin.
Measure and Analyse: Track the performance of your video campaigns to identify areas for improvement.

The future of content marketing looks promising, with video production’s adaptability in performance marketing and vertical content creation, as well as the integration of AI in different production stages, driving continued growth in video marketing statistics.

By embracing the power of visual storytelling, brands can effectively communicate their messages, build brand loyalty, and drive sales in the digital age.

Let’s not forget, that every step of marketing is an art! It is not about that one video going viral! It is about the visual story, the concept, the quality, and relatability of your content that leave an impression that leads to SOCIAL SHARING! Traditionally known as“The Word of Mouth” one of the most powerful marketing tools of all! So, think long-term and think VISUAL!

Your visual content today will shape the future of your brand tomorrow!