The Media Ant leverages print and influencer marketing for Keya Foods

The Media Ant, a leading media buying agency, successfully executed a strategic campaign for Keya Foods, a renowned Indian brand specializing in high-quality herbs and seasonings. With two decades of experience, Keya Foods has become a household name in segments such as pasta, spices, soups, and ketchups. This campaign aimed to elevate brand awareness and highlight the versatility of Keya's product range across West Bengal, Gujarat, Maharashtra, and through a nationwide influencer approach.

The campaign targeted young, urban consumers aged 18 to 34, with a demographic breakdown of 30% male and 70% female from middle- to high-income segments. Using a dual-channel approach that combined traditional and digital platforms, The Media Ant maximized reach and engagement for Keya Foods.

The newspaper advertising created visibility and established brand presence across major markets, including West Bengal, Gujarat, and Maharashtra. These ads promoted Keya Foods' seasonings as essential ingredients, appealing to consumers interested in elevating their everyday cooking with high-quality seasonings and spices.

To enhance engagement, influencers across India showcased unique recipes featuring Keya’s seasonings and masalas. This approach sparked interest around the brand and provided audiences with inspiring ways to incorporate Keya’s products into their meals, thereby expanding Keya's visibility and appeal in digital spaces.

The campaign achieved high impact with extensive reach across the target regions and demonstrated significant consumer engagement nationwide. By leveraging influential personalities to promote Keya's versatile product line, the brand's presence was elevated both in urban and digital spaces, solidifying Keya Foods as a preferred choice for quality ingredients in households across India.

The Media Ant faced logistical challenges in coordinating print releases across multiple states while aligning influencer efforts nationwide. The agency collaborated closely with influencers to ensure a consistent message, optimizing brand positioning across both platforms and overcoming geographic and logistical hurdles to achieve a seamless campaign rollout.

"This campaign was a tremendous success in positioning Keya Foods as a brand synonymous with quality and versatility. Our strategic blend of traditional print and influencer marketing allowed Keya to reach diverse audiences, creating awareness and excitement around their products. We are thrilled with the results and the brand’s strengthened connection with consumers," said Mimo Pal, Account Manager at The Media Ant.