The Media Ant partners with Seiko to launch a high-impact campaign

The Media Ant partnered with Seiko, the iconic luxury watch brand, to launch a high-impact awareness campaign for its latest Prospex edition. Aimed at engaging a premium audience, the campaign targeted professionals, business executives, and industry leaders between the ages of 25-55.

The campaign was strategically placed at the Delhi Airport, designed to engage travelers and create maximum brand visibility. With airports being a key touchpoint for affluent consumers, this initiative sought to reinforce Seiko’s luxury positioning while introducing the new Prospex edition to an exclusive audience.

One of the challenges faced during the campaign was ensuring optimal visibility amidst other installations present during the peak Dussehra weekend. The Media Ant team swiftly addressed the situation, coordinating efforts to ensure the campaign’s visuals remained prominent and impactful throughout the festive period.

Ruchira, Account Manager at The Media Ant, said, "It was a privilege to partner with Seiko for this exciting launch. Our focus was to ensure seamless execution and maximum visibility for the Prospex edition. The team’s commitment and attention to detail helped us overcome challenges and deliver a campaign that reflected Seiko’s luxury essence."

This collaboration highlights The Media Ant’s expertise in crafting strategic airport campaigns for premium brands, helping them connect with the right audience at the right place and time.