The Pink Star Safety Rating: A game changer for women travellers

In an era where travel represents freedom, empowerment, and self-discovery, safety remains a crucial concern—especially for women exploring new destinations. Whether embarking on a solo adventure or traveling in groups, one persistent question often arises: “Is it safe to travel there?” While most travel platforms focus on attractions, experiences, and accommodations, safety considerations often take a back seat. Addressing this gap, Reliance General Insurance has introduced The Pink Star Safety Rating—a revolutionary platform designed to provide women travelers with real-time, data-driven safety insights.
Powered by advanced AI technology, The Pink Star Safety Rating integrates multiple safety parameters, including crime rates, proximity to police stations and hospitals, public infrastructure, and user-generated feedback. This comprehensive system enables women to make informed travel decisions, ensuring their journeys are not only exciting but also secure.
Speaking about the initiative, Rakesh Jain, CEO of Reliance General Insurance, emphasized the importance of safety in travel planning: “Safety is more than a basic need—it’s the foundation of true freedom. With The Pink Star Safety Rating, we are proactively addressing a global concern, ensuring every woman can prepare for her travels and feel secure at every step. Just like checking vehicle or hotel ratings has become second nature, we envision safety ratings becoming an integral part of every woman’s travel planning. This initiative is a testament to our commitment to providing meaningful, customer-centric solutions.”

The campaign is led by Kamiya Jani, founder of Curly Tales, a well-known travel influencer who has transformed the way audiences engage with travel content. With her as the face of the initiative, the campaign aims to build trust, credibility, and widespread adoption among women travelers.
This initiative aspires to establish a universally recognized safety benchmark, revolutionizing the way women approach travel. Whether navigating vibrant cityscapes, venturing into remote destinations, or immersing in cultural landmarks, women can now explore the world with confidence, equipped with accurate, data-backed safety ratings.
More than just a tool, The Pink Star Safety Rating is a movement—one that champions safer, more inclusive travel experiences for women worldwide.