ThinkROI appoints Nitin Kalel as Director - Technology

ThinkROI, a leading digital media and creative agency has today announced the appointment of Nitin Kalel as Director - Technology.

Nitin Kalel joins ThinkROI with over 20 years of expertise in technology and digital innovation, honed at top firms like Interactive Avenues, People Interactive, Reliance Digital Entertainment, and Hungama Digital Services. Nitin’s collaborative leadership fosters innovation and seamlessly aligns technology with business goals, leading to award-winning projects across industries. A key project he has spearheaded is ITC Sunfeast Biscuits’ groundbreaking AR campaign, enabling users to star in an ad with Bollywood legend Shah Rukh Khan. 

Since its inception, ThinkROI has become a trusted name in the digital marketing space. The agency’s success is built on delivering exceptional digital media strategies that combine creativity, technology, and data-driven insights. Today, ThinkROI takes another leap forward by welcoming Nitin Kalel as its new Director - Technology, marking a key moment in the agency’s journey.

Nitin expressed his excitement about the new role, stating, “I’m honored to join ThinkROI. The agency’s creativity-meets-technology approach is truly inspiring, and I’m eager to push the boundaries of what we can achieve. I look forward to contributing to ThinkROI’s vision and elevating it to new heights of innovation.”

Nitin’s appointment reunites him with Suraj Talaulikar, ThinkROI’s Co-founder & Chief Creative Officer, with whom he shares a history of successful collaboration. Suraj, a former creative leader at Interactive Avenues, Hungama Digital Services, Ogilvy, Isobar, TATA Interactive Systems, and, is known for pioneering campaigns across diverse sectors. Suraj and Nitin have worked together extensively in the past on groundbreaking solutions across various industries, which include FMCG (ITC, HUL), telecommunications (Vodafone), automobile (Bajaj Auto, Mahindra, Toyota), BFSI (Axis Bank, Bank of Baroda), pet products (Pedigree, Whiskas), hospitality (Carnival Cruise Lines), real estate (Lodha Group), music (Spotify), electronics (Sony), and many more.

Suraj shared his enthusiasm for the reunion, saying, “Working with Nitin has always been a seamless and inspiring experience. His deep understanding of technology and passion for innovation perfectly complement my creative process. Since Nitin has joined, we have already done some amazing work, including the Zoya Gin website–which got nominated for a Creative ABBY Award–and successful AMD Hub & AMD GameOn projects. We are even in the process of developing a cutting-edge tool that is set to redefine online data acquisition.”

Under Nitin’s leadership and renewed partnership with Suraj, ThinkROI is set to redefine digital marketing by leveraging creativity and technology to deliver transformative results and set new industry standards.

Also Read: ThinkROI Expands to LA, taps Cameron Clunies-Ross for U.S. growth