This Dhanteras, “Grow Karo, Glow Karo” with Everlite by Senco

Everlite by Senco is thrilled to announce that renowned actress Sauraseni Maitra became the face of their latest campaign, ‘Glow Karo, Grow Karo,’ promoting the brand’s narrative. Known for her versatility and dynamic screen presence, Sauraseni portrayed Dhani Gyaani, a relatable yet knowledgeable & sassy personality who guides women and men in making smart investment decisions, especially in gold along with a style statement.

“Dhani Gyaani” represents today’s financially empowered woman - a woman who not only knows how to secure her own future but also shares her wisdom to help others do the same. Through this piece of content, the campaign simplifies the concept of buying gold, turning it into an exciting, accessible, and even fun option for modern women.

Sauraseni as Dhani playfully addresses her reflection, inviting viewers to notice her glow and humorously questioning their hesitation to grow. This engaging persona embodies the confidence and clarity that modern women seek in their financial journeys. The campaign not only highlights the beauty of gold as a valuable asset but also inspires women to light up their futures and challenge traditional notions of financial security. As Dhani reminds us, every woman has the right to shine and thrive - ‘Grow karoge, tab he toh glow karoge!’
Joita Sen, Director at Senco Gold & Diamonds expressed her excitement for the campaign, adding, “At Everlite by Senco, we believe that true empowerment comes when women take control of both their style and their financial future. This Dhanteras, we’re encouraging women to invest smartly, grow confidently, and shine brightly—because glowing starts with growing.”

According to Arnab Samanta, Director of Content & Strategy at Digitale, “The Glow Karo, Grow Karo campaign revolves around Dhani Gyaani, a modern woman with a clear vision to increase your style statement by making wise financial decisions. By promoting Digital Gold as a smart investment, Dhani Gyaani encourages women to prioritize their financial independence and embrace bold decisions.”