This Festive Season, discover your perfect match in Love and Style with Celio!

Celio, the premium French menswear brand, is embracing the festive season with the launch of a heartwarming digital film that captures the spirit of love, joy, and togetherness during Durga Puja and Dussehra. The campaign celebrates the brand’s versatile premium menswear collection, offering the perfect style match for every festive occasion while honoring the bonds of relationships.

This year, Celio expands its reach to culturally vibrant regions, West Bengal and Andhra Pradesh-Telangana, with a unique touch. The digital film has been adapted in both Bengali and Telugu, ensuring a personalized connection with local audiences. In Bengal, the film stars beloved actors John Bhattacharya and Ushasi Ray, while in Andhra Pradesh-Telangana, Akhil Sarthak and Pujita Ponnada bring the narrative to life. Every element, from the casting to the set design, has been crafted to reflect the cultural richness of each region.

Expressing his excitement about the campaign, Satyen Momaya, CEO of Celio India, shared, “Festivals are a time to cherish the bonds that bring us closer, and our new campaign perfectly captures the essence of warmth, love, and spontaneity that make these moments special. We wanted to create a narrative that resonates across India while paying tribute to the cultural nuances of Bengal and Andhra Pradesh-Telangana. This is our way of connecting more deeply with these regions. We want Celio to be part of festive celebrations, ensuring that everyone finds their perfect style match with us."

Produced by Schbang Motion Pictures, the film follows the relatable and playful story of a young couple navigating the last-minute festive shopping rush. The wife lovingly teases her husband about his procrastination, but the story takes a sweet turn when he surprises her with a beautifully decorated home and dons the stylish shirt she had picked out for him. Their shared sense of style becomes a symbol of their love, adding warmth to the festive celebrations.

Simran Kulkarni, Group Creative Manager at Schbang, mentioned, "This script was inspired by a real-life story that instantly brought joy, and we knew it would do the same for others. Watching our team bring this story to life with such emotion and warmth has been wonderful. It’s a story everyone can relate to, and that’s what makes it special."

The film showcases Celio’s festive collection, featuring stylish and comfortable pieces like loose denims, cargo pants, embroidered and flat-knit shirts, premium soft-touch jeans, and polos. Perfect for the festive season, each piece combines fashion and comfort, allowing individuals to celebrate while expressing their unique style. The collection is available both online at www.celio.in and at Celio stores across India, ready to elevate the festive spirit with its premium quality.

In the words of Audrey Hepburn, “Elegance is the only beauty that never fades,” and Celio’s latest campaign embodies this sentiment, blending timeless style with the festive joy of togetherness.