Thomas Cook joins hands with JWT and Zenith Optimedia

India's largest integrated travel and travel related financial services company, Thomas Cook has assigned JWT as its creative agency and Zenith Optimedia as its media partner for its advertising campaigns in the future.

Thomas Cook India is keen to engage with their current and potential customers through a fresh approach in the market.

Headquartered in Mumbai since 1929, JWT Group is India's best-known marketing communications brand comprising JWT, Fortune, ADK Fortune, RMG Connect, IPAN and Encompass.

Zenith Optimedia offers a wide range of services, from the development of communications strategy, through executional planning, negotiation and implementation and coordinating campaigns across countries and regions.