Thumbs Up launches new daring ad

Thumbs Up the soft drink from Coca Cola has introduced a new television ad. The ad has a daredevil quotient. This new ad takes the idea of "I Will Do Anything for My Thunder' attitude of an Indian male to the next level of "Taste the Thunder' by adding an element of fun and playfulness.

According to the reports, the ad is shot in Kuala Lumpur, by Malaysian director Farouk Aljoffery, actor Akshay Kumar is seen indulging in the extreme sport of "Parkour', all for his bottle of Thumbs Up.

Apart from the advertisement, the company has also planned a aggressive promotional plan comprising - road shows and contests.