Ticket Restaurant Meal Vouchers makes its Indian TV debut; Partners with FOODFOOD

Edenred, the global leader in prepaid service vouchers announced the debut of the new TV Show People's Restaurant presented by Ticket Restaurant® Meal Vouchers on India's gastronomically loaded lifestyle and entertainment channel, FOODFOOD. People's Restaurant will honor the outstanding restaurants who welcome Ticket Restaurant® Meal Vouchers across 10 cities in India. The very first season of the show will kick-start on 21st March, Wednesday, at 8:30PM on FOODFOOD channel.

People's Restaurant is a 20 part series that will feature various restaurants accepting Ticket Restaurant® Meal Vouchers across Mumbai, Delhi- NCR, Bengaluru, Chennai, Hyderabad, Pune, Ahmedabad, Kolkata, Baroda, Gurgaon. The show will have 5 participants in each episode consisting of local well-known personalities belonging to different walks of life such as a food connoisseurs, radio jockey, actors, and socialites as the esteemed panel of judges. Out of the 5 participants, one will be a user of the Ticket Restaurant® Meal Vouchers.

These selected participants will experience the gourmet delights and cuisines served by the restaurants in their city. The restaurants will be rated accordingly and the highest scoring restaurant will be declared as the "People's Restaurant' of that particular city.

Commenting on the creation and launch of the new show, Mr.Sandeep Banerjee, Chief Executive Officer & Managing Director, Edenred India said "In India, due to the wide availability of multi-cuisines in a large number of restaurants, dining out has become an integral part of people's lifestyle. Edenred's flagship product Ticket Restaurant® Meal Vouchers empowers millions of beneficiaries by giving them freedom of choice to dine at 12,000 affiliated restaurants, coffee shops, bakeries, food stores, cafeterias and food courts in more than 2,500 cities, towns and locations in India. Our latest association with FOODFOOD, for People's Restaurant is a perfect blend of food, entertainment & engagement for the people as well as a platform to honor our affiliated network of restaurants. Since our flagship product, Ticket Restaurant® Meal Vouchers is all set to make its debut on television; we are committed to present an entertaining and valuable experience for our beneficiaries."

Speaking on this initiative Chef Sanjeev Kapoor, promoter of the channel said "Today food has acquired dimensions that go beyond mere consumption. As our country breaks new ground in almost every field, food is rapidly becoming central to our lives. Through our association with Edenred for the new show People's Restaurant, we aim to keep alive our promise of 360 degree food entertainment and bring innovative ways to connect with our audiences."

To find out the best restaurant of your city, tune into the first episode of Ticket Restaurant® Meal Vouchers Presents People's Restaurant on March 21st, 2012 every Wednesday at 8:30PM only on FOODFOOD channel.