Times Group ties up with Nimbus

The deal forges a long-term relationship between two leading media companies in the country. As part of the terms, Nimbus and its associate company Neo Sports Broadcast Pvt Ltd will leverage the various media vehicles across the Times Group to advertise its sports and broadcasting businesses.

Nimbus, which recently announced a multi-year, multi event deal with Asian Tour Golf, and Neo Cricket, India's #1 Sports Channel for two successive years in 2008 and 2009, plan to utilize the various Times media vehicles to advertise and market these events. The Times media vehicles, catering to premium Indian audiences, also offer an excellent platform for events such as the US PGA Tour Golf, Bundesliga, Seria A football and such other premium properties which are broadcast by Neo Sports.

Speaking on the occasion, Dr. Akash Khurana, Vice Chairman-Nimbus, said, "This alliance with the Times of India Group provides a unique opportunity for drawing on strengths and synergies between the organizations. Our businesses are at inflection points and this deal will help us strengthen and accelerate growth in market shares and revenues of our businesses".

Mr. Ravi Dhariwal, CEO, Times Group said, "This is a unique investment in the media sector for us. We feel that we can contribute strongly to Nimbus' and Neo Sports' growth through our leadership position and our strong reach across media platforms in multiple markets. Their leadership position in sports rights, production and sports broadcasting is well known and we hope to enhance the momentum of their growth story."

Nimbus is one of the leading media and entertainment companies in India, delivering sports, film and general entertainment content to television, film, online and emerging mobile platforms globally.