Togglehead launches Sports Marketing Division

Togglehead, a leading independent digital marketing agency, is proud to announce the expansion of its service portfolio with the introduction of Togglehead Sports. This new venture marks a significant milestone for the company as it enters the dynamic and ever-evolving world of sports marketing.

Led by a seasoned sports-marketing expert, Mazhar Gadiwala (Vice President – Togglehead Sports) who brings experience having worked with some of the biggest names in the industry, Togglehead Sports is poised to redefine the landscape of sports marketing in India. Mazhar has led both, on-ground as well as digital marketing campaigns in India for Manchester City and LALIGA. He has also worked with Chelsea FC in London, and the likes of Manchester United as well as The Premier League.

The decision to venture into sports comes after 11 successful years of running a digital marketing agency under five thriving business verticals: Togglehead Digital, Togglehead Creator Network, Togglehead Studios, Togglehead Media, and Togglehead Tech. The founders – Aatef Bham and Krish Ramnani - are thrilled by the prospects of expanding their clientele by integrating sports organisations into their portfolio. Having worked on some sports campaigns in the past, this was an area that Aatef Bham (Co-Founder and Jt. Managing Director, Digital Operations of Togglehead) was keen on exploring. Togglehead had set things in motion by working with Reliance Foundation Youth Sports (RFYS), Yuvraj Singh’s YWC, and most recently the cricketing franchises of Colombo Strikers, and New York Strikers – the newly crowned champions of the Abu Dhabi T10 League.

Togglehead has consistently demonstrated innovation, adaptability, and a client-centric approach across its existing verticals.

Mazhar said, “Returning to India (from England) was a strategic move, given the continuously growing market and immense potential in the sports industry. The future for sports in the country looks incredibly promising, and at Togglehead Sports, we are enthusiastic about contributing to shaping the future of sports in India. We've noticed a need for innovative, tailored marketing solutions within the Indian sports industry. The growing market, coupled with this identified gap, presents a unique opportunity for us to make a meaningful impact. I look forward to leveraging our expertise at Togglehead to make a significant impact in the sports marketing arena and contribute to the overall growth of sports in our country.”

With the launch of Togglehead Sports, the company aims to leverage its expertise in digital marketing and media to offer comprehensive solutions tailored specifically for the sports industry.

"We ran a pilot with some sports brands over the past few years and the response from the clients was always positive. As a sports enthusiast myself, I am thrilled that we have kicked off this exciting new department with Togglehead Sports. The addition of Mazhar to lead our sports division is pivotal to our plan of establishing us as the premier sports marketing agency in India. Our mission is to infuse a data-driven approach into the sports marketing landscape, blending our digital expertise with a shared passion for sports. We are not just aiming to be a sports marketing agency; we aspire to be the best in the business.”, said Aatef Bham.

Togglehead Sports will focus on delivering a wide range of services, including digital marketing, content creation, media management, and technology solutions, all tailored to meet the unique needs of sports organisations, sports leagues and sporting talent. The new division aims to elevate the visibility, engagement, and success of its clients in the sports industry.

“The current set of sports marketing companies in India have a good understanding of sports along with sports marketing but very few infuse data driven analytics to build strategy; and that’s where we come in. We eagerly anticipate forging lasting partnerships and playing a significant role in the success stories of sports organisations across the nation” said Krish Ramnani, Co Founder, Togglehead.