Tommy Hilfiger eyes on smaller cities

Tommy Hilfiger is now targeting the smaller cities. The brand will have their stores not just in big cities but also in smaller towns as well.

Arvind Murjani Brands is the one which is taking the brand to smaller cities. It also markets the international apparel brand Tommy Hilfiger in India.

The company is looking at opening 10 more centers in smaller towns.

To this the CEO-Director, Tommy Hilfiger Apparel, India, Shailesh Chaturvedi said, "We are seeing a rising demand for our products from smaller cities. Departmental stores and malls which have expanded to the smaller cities, have already introduced our brand to the customers."